PPC Bid Management
With sophisticated tools and applications, and technology that is, by all counts, far ahead of its time, EcommerceSEO oversees every stage of the campaign cycle and makes sure that it leave sits digital mark from the very beginning. Our keyword-level bidding system uses advanced analytics tools to evaluate the performance of those keywords which drove in both the least and most amount of traffic. Our powerful and sophisticated bidding algorithm helps advertisers spend less time in bidding wars and more time creating the most relevant, effective ads, which can bring in more business. The system allows for a better calculated and thought-out decision before agreeing on a bid with the publisher.
Our bidding solutions adapt and run on the basis of keyword performance and, ultimately, bottom line results. High volume keywords result in higher sales, therefore the bidding on these keywords is made more aggressively compared to mid-volume terms; the bid on these terms is determined by their Quality Score, cost and conversion statistics. Low-volume keywords are compared to data from related terms, and the bid is made accordingly with the keyword’s performance forecast.
Bidding decisions are further improved by analyzing the types of conversion that result from each keyword. By creating and categorizing multiple types of conversions, you can determine a value for each conversion type, and study the actions that generate each type of conversion. This enables the user to identify the stronger and weaker search terms of the campaign, and calculate the bid accordingly. The results will also help to review the bidding based on trends between sales from online activity and in-store or phone sales.