PPC Campaign Management
EcommerceSEO is the premier source for implementation of a practical, cost-effective and successful Pay Per Click campaign. Our PPC specialists work closely with our Search Engine Optimization strategists in order to create a solution that is tailored to your budget, products and services. We manage every aspect of the campaign and consult with your staff throughout its cycle in order to compare, alter and adjust advertising text; thus ensuring that “the campaign never rests” and remains fruitful in each and every stage of its progression.
A great deal of PPC campaigns fail to produce maximum-profit results because marketers tend to squander a significant amount of time going through Excel, Adwords Editor and ad centers, looking for out-of-band keywords and taking action in an impractical way. EcommerceSEO uses cutting edge custom analytics-to-conversion software, in order to analyze data and take immediate action. The campaign in fact becomes a living breathing element of your business; technologically advanced beyond anything the competition has seen, evolving intelligently and reacting to changes in the market environment in real time.
Our high tech tools and applications allow us to upload vast amounts of data sets to multiple publishers without having to go through the tedious process of analyzing the text and its grammatical structure (parsing).
URL generation has also become an organic part of a PPC campaign. EcommerceSEO incorporates groups of keywords and automatically builds logical URLs. Once visitors click on your ad, it is ensured that they will be redirected to the appropriate page on your website (and not the homepage), while the display URL will be renamed to help build in relevance.
The Quality Score reports for sets of keywords, is the largest factor in determining your campaign’s profitability. EcommerceSEO is able to interact with the publisher’s API, providing you with the ability of observing search trends and focusing on relevancy. This allows for more targeted campaigns geared toward smaller ad groups and more closely related to the landing pages.
For companies with seasonal, weekly or daily promotions, a PPC campaign is the ideal way to reach out to your target prospects. EcommerceSEO builds campaigns well in advance of the launch date so that they are ready to take off at the desired day of promotion. During this time you will be able to have complete control over the exact days and even hours you wish for the ad to appear. Our powerful and interactive keyword-management tools allow to create and schedule a future campaign, with flawless execution.
EcommerceSEO features an alert system which can be programmed to monitor key performance variables across publishers. This ensures that sudden sharp fluctuations in conversion rates, questionable copy and inactive keywords are immediately brought to attention, enabling the user to react accordingly and resolve the issue before it translates to lost revenue. With technologically advanced solutions designed to follow the market trend, EcommerceSEO has the tools to prove that the unpredictable can be controlled.
Prior to becoming clients of ours, many organizations would come looking to boost their existing PPC campaigns. However, our analysis uncovered - unbeknownst to them - that their strategy was in fact leaking funds. Even though they were content with their campaign, there was still a sense that they weren’t getting the most out of it. Rightly so. Most businesses don’t realize the importance of “aftercare”. Unlike most agencies which “set it and forget it”, when it comes to a successful PPC campaign, for EcommerceSEO refinement is not an option; it is a requirement. As the campaign grows, we analyze and attack specific keywords more aggressively in order to adapt and build on newly developed market circumstances (which can change on a daily basis). Our PPC specialists at EcommmerceSEO are proficient in keyword identification, such as “matching” strategies for optimal keyword control. With features like Broad match, Phrase match, Exact match and Negative match, EcommerceSEO gives you the power to build on your strongest keywords and reduce your unwanted and unprofitable clicks, thus increasing your ROI. Control your keywords, control your traffic, control your profits!
Gone are the days when the tedious task of preparing monthly reports would consume many hours with results that were hit-or-miss for various elements of the report presentation structure. EcommerceSEO'’s PPC solutions include state-of-the-art applications for generating comprehensive, interactive and reader-friendly reports; with web service integration to Excel, for a more highly-customized analysis with more elaborate reporting specifications and no additional Excel-based resources required. Get your results and view them the way they were meant to be viewed: smartly and thoroughly comprised of accurate and measurable data related to multiple publishers, accounts, search terms and every other conceivable aspect of the PPC campaign trail.
Keeping in line with our “follow through” protocol, EcommerceSEO remains dedicated to working diligently until your online business truly excels, “grows out of” our PPC services and is ready to further expand its web span with Search Engine Optimization. Regardless of whether you are a small business or a big-time player, the right set of plans for a PPC campaign can potentially bring in large amounts of profits. We look forward to sharing our knowledge and expertise, in an effort to drive the most qualified targeted traffic to your website, and generate the most business for your company. Our diverse portfolio of clients for whom we have launched the most successful PPC campaigns is a testament to our commitment to building online empires, one click at a time.