Top SEO Tips
Keep it Fresh!
There’s a lot of content out there on the web. And, unless you’re selling handcrafted products that you designed or pieced together yourself, chances are someone else is selling a similar, if not the same, product.
The obvious shortcut, when you’re staring into a computer screen for hours on end, is to give in to the temptation of copy and paste. Don’t do it. Duplicate content is kryptonite to search engine optimization. It negatively impacts results, because Google seeks out unique content.
Aside from the technical aspects, consider how much more positively consumers will respond to original product descriptions. Chances are, if they’re a web savvy shopper, they’ve seen other websites with the same products and are likely tired of reading the same thing, over and over.
Let uniqueness assist you in making the sale.
Everyone’s a Critic
Another successful method of generating unique and original content is to allow reviews of products and services. Not only does this provide your site with new material on a regular basis, it also empowers the consumer.
Let customers or clients voice their thoughts about products they’ve purchased, while also generating pertinent content for your website. Also, other potential consumers are more likely to try a new product or service when they read timely positive reviews from other consumers.
Let them leave their mark.
In addition to reviews, allow users to tag products with their own keywords. As many web users are social media savvy, they’re already accustomed to labeling things for better organization. Also, you may find that different demographics categorize things differently and you may discover slang keywords that wouldn’t have come to mind, otherwise.
The Name Game
When naming your page files, use keyword phrases rather than obscure ID number tags. If the page contains an FAQ about guitars, then a page that reads www.yoursite.com/guitar-faq.html will yield more results than www.yoursite.com/?ID=8736.